“I’m a Mormon” Effort Launches in New York City

With increased conversations about Mormons taking place in New York City, the Church launched the “I’m a Mormon” campaign there this week.

"Our Church is known for our efforts to share our message,” said Elder Richard G. Hinckley, Executive Director of the Missionary Department. “During the past several decades we’ve used media focusing primarily on what we believe. This effort focuses more on who we are because of what we believe.”

Billboards in Times Square, signs on taxi tops and ads in subways feature a few of the 14 million members of The Church of Jesus Christ of Latter-day Saints with the statement “I’m a Mormon.” The ads refer people to the mormon.org website, where they can read the profiles of more than 30,000 Mormons, chat live with representatives who will answer questions about the faith, and watch dozens of videos giving a glimpse into the lives of Latter-day Saints from all over the world.

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