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"Light the World" Campaign Set to Surpass All Others Launched by Church

Last year, AdAge ranked the Church's #ASaviorIsBorn video and campaign as one of the top 10 most viral ads during the holiday season.

But this year's Christmas initiative is on track to surpass all others the Church has launched in the past.

From the main Christmas video to the advent calendar, find out how many views the Church's initiative has gained this season.

From Times Square digital displays to individual Facebook feeds, the LDS Church's advent calendar of suggestions for Christlike-service is generating interest among millions.

The main video in the "Light the World" initiative has earned more than 34 million views, according to a church blog. The 25 shorter videos with daily service suggestions leading up to Christmas have garnered over 30 million views.

Lead image from Deseret News
Read the rest of this story at deseretnews.com
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