For the 19th year in a row, Brigham Young University has been ranked by the Princeton Review as the No. 1 "Stone-Cold Sober" school in the United States. And it's a status they own proudly.
In celebration of this designation, BYU Creamery has released limited-edition chocolate milks with a "Stone-Cold Sober" label.
And this new cold beverage is getting BYU students talking as well as celebrating the first week of school.
One senior, Janessa James, even celebrated her 21st birthday with a tall, cool bottle of the new chocolate milk.