What an interesting study.
A recent BYU study found most Facebook users can be sorted into four simple categories, despite what seems like a collection of vastly different people.
BYU communications professors Tom Robinson, Kristoffer Boyle and Clark Callahan developed the study with BYU graduate students Erica Rivera and Janice Cho to answer the question, “Why do we use Facebook?” The research study analyzes Facebook users and their purpose behind using the site.
“One of the graduate students was looking at Facebook and Tom asked, ‘Why are you on it? What purpose do you have to be on Facebook?'” Boyle said.