But last week, there was no guessing the reason.
On Tuesday, federal judge Tena Campbell ruled in a summary judgment that the Vitamix Corp. of Ohio violated U.S. patent law by copying the blending jar Dickson personally invented.
In early June, a jury trial will be held in Campbell's Salt Lake courtroom to determine damages, which could reach well into eight figures.
The ruling culminates a four-year David vs. Goliath type court battle pitting Dickson's upstart Blendtec company against Vitamix, the dominant name in American blending for nearly a century.
That dominance was threatened by the revolutionary, five-sided blending jar conceived and produced by Dickson, a BYU graduate (class of '71). He is a kind of modern-day Ben Franklin whose inventions also include the world's first motion-sickness patch, a home-friendly grain mill and what the History Channel hailed as "the world's strongest blender."