It started out as a class assignment, but after advancing through local and regional competitions, a group of BYU communications students won a prestigious national award and had a crowd of the top minds in the industry admiring their ad. The whirlwind last couple of months culminated with BYU’s Michelle Brodrick accepting a Student Gold ADDY and the Student Judges’ Choice Award at the American Advertising Federation’s Student ADDY Awards Competition.
“The only thing I hoped for was to hear the crowd laugh, and it happened,” Brodrick said. “I don’t think it’s quite hit me that we won this national award. What makes me happy is just seeing people’s reaction to it.”