BYU symposium discusses Mormons, media relationship

The LDS Church's greatest untapped media resource is rank-and-file members who simply want to share the joy they feel in being members, a leading church spokesman said Friday.

"(They can) help shape the public identity of the church by telling their own stories," Michael Otterson, managing director of LDS Public Affairs, said during the first Mormon Media symposium at BYU. "I want to emphasize how enormously significant this development is. Empowering individual members is a tool we're only just beginning to understand."

Individual members' voices, full of clarity, kindness, honesty and backed by example, can be found in commercials, blogs and YouTube videos.
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