But first it's about a clever idea.
Curt Bench of Benchmark Books was tickled when a first edition of the Book of Mormon came his way.
What tickled him less was its condition. Like an old workhorse, it had been ridden hard and run into the ground. Pages were torn or missing. The binding was a mess.
So Curt and his cohorts hatched a plan.
Not many people could afford $50,000 for a first edition Book of Mormon. But maybe they could come up with enough for a first edition page or two.
So they framed and sold individual pages to the public.