Mitt Romney’s campaign team knows that his Mormon faith scared off Republican voters the last time he ran for president.
But they believe a lot has changed in the last four years.
For starters, Romney is now much better known. The former Massachusetts governor campaigned hard in the 2008 primaries – even addressing his Mormonism head-on in a major speech — and has stayed in the public eye since, popping up on late-night talk shows and on cable news channels.
Romney’s Mormonism, the thinking goes, is less exotic than it was four years ago because the candidate is more familiar.