Church Ad campaign gets mixed reviews

The LDS Church's new advertising campaign has drawn mixed reviews in television and newspaper reports across the country.

The LDS Church recently launched an advertising campaign in nine U.S. markets, including Minneapolis-St. Paul, Minn.; St. Louis; Baton Rouge, La.; Colorado Springs, Colo.; Rochester, N.Y.; Pittsburgh, Pa.; Oklahoma City; Tucson, Ariz.; and Jacksonville, Fla. The campaign includes ads on television, radio, billboards, bus platforms and the interior of transit vehicles.

Pittsburgh

The Pittsburgh Post-Gazette reported recently: "The ads arrived on the heels of an anti-Mormon backlash by some gay rights activists on the West Coast. But the campaign's designers said it responds only to numerous survey findings that half of Americans don't know a Mormon."

Oklahoma City

In a recent story, Oklahoma City's News 9 reports: "A blitz of radio and television commercials in Oklahoma City are striking a chord with area Mormons. The Church of Jesus Christ of Latter-day Saints has started a media campaign in nine different cities including Oklahoma City. Church leaders said the goal is to dispel myths about the Mormon faith. The campaign is specifically focused on the idea that all Mormons are the same."

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