The Church is finding social media to be a key tool in its mission to help all to come unto Christ. Members and missionaries alike are finding innovative ways to do missionary work online, and many are using social media to help them carry out their callings and inspire their families. The Church has an official presence on Facebook, Google+, YouTube and Twitter and recently announced accounts for social-media platforms Instagram and Pinterest.
“Each of these social networks fills a slightly different niche, and while all of them allow users and organizations to share images, Instagram is unique in the way that it lets people connect with photographs,” said Jared Covington, social media adviser for the Church. “Powerful things can be communicated with nothing more than a simple image, and Instagram excels in that space.”