His commercial has spawned several spoofs, including one at BYU that has garnered attention not only on campus but on YouTube, where it has had more than 2 million views.
Ironically, the creator of the Old Spice phenomenon is a BYU graduate.
That's right. As No. 3 in the lineup of eight kids, ad man Jason Bagley says his father was more worried about him achieving success than any other of his siblings. After all, he didn't graduate from BYU until he was 27 years old, with a major in advertising and a minor in English.
His father now uses Bagley as an example as he counsels individuals in his various management positions in The Church of Jesus Christ of Latter-day Saints that there is always hope.
"My dad has been in church leadership a lot," says Bagley, "and whenever he talks to someone who is worried about their child and if they are going anywhere in life he always tells them about me and that I was the one he was most worried about or being able to figure out what to do with himself."