Utah Valley University has been all about name changes lately, taking on its own new name in 2008, and now, at the original donors' request, they've dropped the "David O. McKay" letters from the Events Center name, hoping for a more lucrative marketing opportunity in a time when enrollment numbers are rising and operating budgets are falling.
"It is, and will be, the most prominent university naming opportunity in the state, in terms of its visibility to the greater public," UVU President Matthew Holland said Tuesday. He said the 8,500-seat center faces the second-busiest intersection in the state. It also faces I-15, where more than 150,000 cars pass by the university daily.
"It's only going to get busier," Holland said. The building will remain nameless until a top paying donor steps up.
Enrollment growth, coupled with a 17 percent budget cut, has tightened financial resources for the university, requiring administrators to become more creative in fund-raising techniques.