That Big & Rich tune is the trademark intro for the two-hour broadcast that kicks off every fall Saturday morning of college football — a healthy dose of pregame programming set against a backdrop of thousands of screaming, scheming-to-get-on-the-screen fans, all wrapped in a rock-concert aura.
And Provo, it's yours this weekend.
For the first time.
So add Provo to the list of the 60-plus cities that have hosted "College GameDay," along with the Gainesvilles, Ann Arbors, Columbuses, South Bends and Knoxvilles of the nation.
Yes, Salt Lake City, too.
And the favorite site of all?
"It's where we're going next for the first time," said "GameDay" coordinating producer Lee Fitting, who's been with the program for a decade. "The kids are so fired up; it almost guarantees a great setting.
"It's electric. Every place has its own unique, crazy atmosphere — and the better the crowd, the more energy the guys on the show have and the guys on the crew have."
Those "guys on the show" are host Chris Fowler, analysts Lee Corso and Kirk Herbstreit and contributor Desmond Howard — the faces of "GameDay's" 23rd season.