The Playoff PAC, launched by Utahn Matt Sanderson and several other sports fans, plans to raise cash and then donate to candidates and incumbents who support busting up the BCS, a system of polls and computers that doles out bowl game spots to the winners of six major conferences and four other teams.
"There's a lot of groups that are selling T-shirts or getting people to sign petitions online or asking people to boycott BCS sponsors like Tostitos," says Sanderson, a Washington lawyer and former campaign finance counsel for Sen. John McCain's presidential bid. "And we just thought at the end of the day those efforts are good but they're not going to put in place the framework or apply the right type of pressure to bring about change."
Congress has been hesitant to weigh into the BCS controversy, but the Senate Judiciary anti-trust subcommittee recently held a hearing on the subject at the urging of Sen. Orrin Hatch, R-Utah, who called the series an "illegal monopoly."
Both sides of the argument, though, are shelling out big money to Washington lobbyists. The conferences backing the BCS as well as the Football Bowl Association have spent $720,000 on lobbyists so far while the Mountain West Conference, in which the University of Utah and Brigham Young University play, has spent $200,000.