A black man, an entertainer and musician, raves about fatherhood and family ...
A scruffy skateboarder pontificates on the power and value of individuality ...
These soliloquies are presented in 30-second TV ads, the taglines of which all say ...
"… and I'm a Mormon."
The Mormon Church has launched a television ad campaign in nine test markets. The ads contain no Bible verses or doctrinal discussions ... just everyday folks talking about their everyday lives. And, oh, by the way ... they practice a faith that nearly half of Americans know little to nothing about.
"We thought it was a great way to introduce ourselves," says Scott Swofford, director of Mormon.org. "The most transparent and authentic way to do that is through the lives of our members."
