21947

How LDS Dating Services Are Capitalizing on Happy Endings

Online dating for LDS singles is changing rapidly. LDS Matchup hopes to maximize the free dating app model made popular by Tinder on a website format.

The world of online dating and other alternatives to traditional ways of meeting new people, such as matchmaking services, are becoming more attractive to many singles. The options in alternative dating services are expanding, and their popularity is on the rise.

Since the early 2000s websites LDS Singles, LDS Mingle and LDS Planet have produced ads, boasting thousands of LDS profiles to view. The stigma of online dating continued with these websites, because many thought of those willing to pay the fees for a full online profile as more desperate.

Read the rest of this story at universe.byu.edu
Comments and feedback can be sent to feedback@ldsliving.com