Every church has a message to share. And nearly every established church these days has a website in which it promotes and “brands” its church and message. Doctrine aside, I thought it would be insightful to see just how the top 20 churches in America (in terms of reported membership) go about visually communicating their messages on their respective official church websites.
Below you’ll find a collection of visual images and a description of what I found in a brief survey of each website. What you’ll find may be surprising. I found that of the top 20 Christian churches, only 3 actively use images of Jesus Christ on their site.