No sooner had Mitt Romney lost the presidential election than various pundits and journalists began to declare that the "Mormon moment" was over. Certainly, Romney's candidacies in 2008 and 2012 brought about increased visibility and often scrutiny for Mormonism. Since its founding less than two hundred years ago, the Church of Jesus Christ of Latter-day Saints has been often ridiculed, attacked and misunderstood by a skeptical and American public. But as Americans learned more about Romney through the campaigns, many wanted to better understand his faith and what impact it might have on his presidency. Owing to that interest, the American media landscape cultivated a robust and largely informative conversation about all things Mormon, including its baptismal practices, the church's missionary efforts, the status of Mormon women and African-Americans, and the faith's history regarding polygamy. "What Do Mormons Believe?" has read the headline of numerous articles of late.
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