LDS Church using the Internet to its advantage

Official LDS Church content on the Web now branches beyond lds.org.

And more is coming.

There are "Mormon Messages" on YouTube, the Mormon Channel streaming online and several sites designed specifically for search engine optimization. Future offerings may include personalized online general conference journals, upgraded ward directories and content for mobile phones.

"We all believe and know that the Lord has given us (technology) for a purpose," said Ron Schwendiman, manager of curriculum processes for the LDS Church.

Schwendiman recently gave a Campus Education Week audience a look at what is and "what might be" for the The Church of Jesus Christ of Latter-day Saints online, offering examples of how the church is both broadening its reach and enhancing online resources for members.

One effective project involved a venture into unlikely territory. Schwendiman pointed to the church's success on YouTube -- which can be a "scary place."

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