With a boost from the high-profile ad slot at the top of Web giant YouTube's home page, the Easter video at the heart of the LDS Church's Holy Week social media initiative drew roughly 2 million new views over the weekend.
By Monday afternoon, the "Because of Him" video had 3.95 million views in English and 1.28 million more in Spanish. The total of more than 5.25 million was up from 2.6 million on Friday evening.