When Emily Punjack was a teenager, she loved poring over Seventeen Magazine, but she didn’t love the types of clothing it displayed.
As a member of The Church of Jesus Christ of Latter-day Saints, Punjack knew the crop tops and miniskirts didn’t adhere to her personal standards, and she hoped for years that someone would come out with a magazine that featured only modest clothing.
When that didn’t happen, she took the task upon herself.