Mormon Messages on YouTube Reaching Millions

Since the launch of The Church of Jesus Christ of Latter-day Saints’ Mormon Messages channel on YouTube in August 2008, its influence has grown to reach millions. Situated among the endless variety of videos available on YouTube, the dozens of videos currently available on Mormon Messages have been viewed a total of 7.5 million times.

During the Thanksgiving holiday in the United States, the Church posted a Mormon Messages video showing random people on the streets of New York City sharing a variety of responses to one simple question: “What are you thankful for?” The video become so popular so quickly that it was featured twice on the front page of YouTube. After two weeks, nearly 300,000 had viewed the video.

Last month, the Social Media Club of Salt Lake City, a local chapter of a larger organization, named the Mormon Messages channel the “Best Use of YouTube” during its 2009 awards ceremony. The judges said it was “a great use of a very accessible media medium for an organization with a growing global audience” and remarked that “regardless of your position or affiliation, being a good person, as exemplified by content on this YouTube channel, is universal.”

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