The Washington Post has an interesting article about the church’s success with search-engine optimization, PR, and “controlling its image” online. There’s plenty of hyperbole in the article (have we really “infused SEO into [our] culture?” C’mon), some sloppy sourcing (of course a Protestant digital strategist says Mormons are taking over the web), and a misuse of the word “bloggernacle.” But there were also some nuggets we can learn from, and plenty we should be discussing.
One of which is the effect of our own success: We’re an incredibly savvy church when it comes to online marketing. Mormon ads are everywhere online, our content ranks highly in search engines, and comment boards around the web are full of LDS commenters testifying and correcting (and arguing).