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Mormons online? They're everywhere

Social media will be a strange new experience for LDS missionaries worldwide who are used to old fashioned door-to-door and street contacting. But the LDS Church as a whole has been growing increasingly omnipresent on the internet thanks to influential bloggers, the “I am a Mormon” campaign and a heavy emphasis on Search Engine Optimization (SEO).

The LDS church uses updated websites, involved social media, and the newest technology to lead most faiths in Search Engine Optimization (SEO), crowding out derogatory search results. The LDS Church nears the stop in almost every Google search category among Christian faiths.

“I was so surprised that they have done a marvelous job of doing great SEO,” said Avinash Kaushik, co-founder of the Market Motive program which teaches SEO. “We could learn from the SEO work that the LDS church has done.”

Read the rest of this story at universe.byu.edu
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