Young also feels that young men need these principles now more than ever as a "generation of firsts." He cited research that discusses that the rising generation is the first generation to see domestic terrorism, to compete in a global economy and to grow up with the majority living in a single-parent home.
Young shared that ideally young people would learn values from family, school, a church and media, but the reality is these opportunities are often unavailable. Young saw the need for something to fill this gap, and now he's out to see if there's a want. According to feedback, the want is out there.