Ashley Farr, once Miss North Salt Lake Teen USA, is the first in her family’s long line of Mormon women to become a missionary, and in December she embarked on her new life in this gray corner of Asia. She packed her bag according to the church’s precise instructions: skirts that cover the knee, only one pair of pants, earrings that dangle no longer than one inch, and subtle but flattering makeup, modeled in photos on the church’s website.
Sister Farr, as she now is called, had left behind the student entrepreneurship competitions she was helping to run in Utah and paused her relationship with her boyfriend, far away in the Philippines, as they served his-and-her missions. Ms. Farr, a finance student at Brigham Young University in Utah, believed proselytizing would not only please God but also give her the organizational and persuasive skills to succeed professionally. She rattled off all the things she wants to become: Intern at Goldman Sachs. Wife of a mission president. Chief executive of a fashion or technology company.