If you're a resident of one of nine seemingly randomly selected mid-sized (mostly) non-coastal American cities, you're the lucky audience for a new series of commercials advertising... Mormons. They are not quite explicitly ads for the Church of Latter-day Saints, they are just ads for Mormons, themselves. They are about how Mormons are regular people who enjoy things like surfing and riding motorcycles.
...Mormons, obviously, want to prove that they are regular people, just like us, and some of them are even cool, young, attractive people who ride skateboards.
But... are Mormons just trying to convince Americans that Mormons are "normal," so that in 2012 they'll consider voting for Mormon King Mitt Romney? (These ads are running in four or five potential swing states, after all.)