"I mean why would you?" said Dew, the CEO of Deseret Book. "Nobody would come."
Dew then looked out over the audience of more than 3,000 local women seated in the Salt Lake City Convention Center and smiled.
"I was wrong," she said.
Time Out for Women events -- featuring motivational speakers, music and products -- have been held all over the country for the past seven years, but this is the first time it's been held in Utah's capital city.
The 19-stop "Sweet Assurance" tour is designed to be a meeting unlike any other, said the tour director, Laurel Christensen.
Dew said women come to meetings to be changed, "to leave different than we came."