The latter is the most simple to explain, said first-year DMC president and CEO Mark Willes, with the flagship stations of KSL-TV and KSL Radio being split from current parent Bonneville International and to comprise the new KSL Broadcasting.
Besides allowing Bonneville to focus on its 28 affiliate radio stations nationally and its broadcast distribution and public service announcement services, the new division allows the two KSLs separate standing, individual focus and a position to better integrate into DMC's second new division.
The second — Deseret Digital Media — is a new company created to manage the Web sites and business operations for DMC's Deseret News, Deseret Book and new KSL Broadcasting subsidiaries.
The companies' Web sites will remain separate, but combining them under one umbrella will allow the new division to streamline operations and increase revenue by selling bulk online advertising.
"Strategy ought to determine structure, which then determines performance," said Willes of Thursday's moves.