This fall, the Maryland Baltimore Mission of The Church of Jesus Christ of Latter-day Saints will roll out a social media campaign to highlight the critical shoulder-to-shoulder work of its full-time missionaries and local LDS Church members. The campaign is called #socialmediasplit, and pilot efforts prove the program will work anywhere, not just in the Crab Cake Capital of the World.
The concept is simple: When church members work alongside elders or sisters, whether in a traditional two-by-two split or in a threesome, they are invited to use social media such as Facebook, Twitter and Instagram to document and share their experiences. Using the hashtag “socialmediasplit” allows friends and followers to track members and missionaries as they teach, perform service or engage in traditional finding activities like street contacting.
Think of it as an insider’s view of the phenomenal good missionaries accomplish each day, and just how easy it is to join them.