That particular Romney-specific "Mormon Moment" came and went (although it could easily resurface if the former Massachusetts governor decides to run for the White House again). But beyond politics, those of us who interact daily with the news media and other opinion leaders sense a more fundamental and long-term shift in public fascination with Mormons.
Several factors contribute to this. Certainly the Church has reached a size, especially in the United States and some parts of Latin America, that prompts people to pay attention. While remaining distinctive as to beliefs, as the fourth largest church in the U.S. it has become an integrated part of American religious life. In 2005, Newsweek profiled a number of prominent Latter-day Saints from the arts, industry, and other fields, suggesting that Mormons are everywhere.