The recipe for a Mormon entrepreneur

Take two cups of creativity, add a cup of practical thinking and season the mix with market savvy.

That's the recipe for making a Mormon entrepreneur.

And with the annual LDS Booksellers Association shindig fast approaching, dozens of new LDS entrepreneurs are emerging fresh from the oven.

When people stroll by the booths at the Booksellers expo, their eyes say it all: "How did they think of that?"

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