The reasons, of course, are obvious — two Mormon candidates for the presidency and an award-winning musical on Broadway about the Book of Mormon. To say nothing of the run of Mormon basketball icon Jimmer Fredette.
All of these stories continue to generate intense coverage of the faith. And as the press is today, when a topic in the news receives broad attention, when minor stories happen involving that topic, those minor stories also become news in ways they wouldn’t have become in other times. Attention seems to spiral for a time.