With Romney In Spotlight, His Church Steps Up Ads

Just as former Massachusetts Gov. Mitt Romney tries to overcome unease about his Mormon faith in his bid for the Republican presidential nomination, a new ad campaign promoting the religion is drawing attention. "I'm a Mormon" billboards and television commercials aimed at improving the religious group's public image have surfaced over the past week in states almost certain to be battlegrounds for next year's presidential contest.

But don't expect to see Romney in a commercial proclaiming "I'm a Mormon."

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