You oughta be in pictures.

Two weeks ago, I got an email hinting at significant changes afoot in the Missionary Department of the Church. It referred to “a massive research/rebranding exercise” undertaken over the past year that has led to “some shocking and fascinating discoveries related to people’s perceptions of Mormons,” and a resulting new social media strategy centering on the relaunch of Mormon.org: a “progressive” approach that could “revolutionize” missionary work.

Yes, my hyperbole-meter immediately hit the red zone. But when it comes to institutional Mormonism I’m a sucker for all things progressive and revolutionary; plus, the email addressed me as an “influential blogger” and I certainly couldn’t fail in my duty. So despite cynical remarks from my fellow BCC permas (who were clearly envious), I agreed to attend a preview meeting designed to leverage feedback from the Mormon blogging community. At the appointed time (roughly) I settled into my seat at the JSMB, regarded the suited array of Bonneville/COB guys, and silently challenged them to impress me.

And they did.

Read the rest of this story at bycommonconsent.com
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