Latter-day Saint Families Are Focus of NBA Team Promotion

In an effort to increase attendance, the National Basketball Association's Golden State Warriors wanted to know how they could draw Latter-day Saint families and their friends to a game.

In an effort to increase attendance, the National Basketball Association’s Golden State Warriors wanted to know how they could draw Latter-day Saint families and their friends to a game. Some Church leaders wanted to know how a gathering at a sports arena could benefit the Church. Both groups knew that it had to be about more than just basketball. It turned out to be an evening for families on Friday, Feb. 19.

Full-time missionaries sang the National Anthem. Retired Warriors player and coach Alvin “Al” Attles received a framed copy of his family tree from the Church.

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