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Modest fashion on the rise

November 07, 2011
source: Salt Lake Tribune

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Photo from Salt Lake Tribune.

MR says: Modest fashion blogs, e-zines, and boutiques are becoming more popular.

When you meet modest-fashion maven Jen Loch, who has tens of thousands following her online magazine and store, you might expect another cute, wide-eyed Mormon blogger who has taken her faith, values, innocence and, of course, fashion sense onto the Internet.

Loch, a 30-year-old sometime model and online entrepreneur, fits most of that pattern — she’s got the eyes and fashion sense, for sure. But she came by her commitment to dressing modestly the hard way. And Loch, a lifelong Mormon who came to Utah via Nashville and Los Angeles, is disarming in admitting she’s a work in progress.

“I don’t consider myself the most modest person,” she says during a recent interview in a Provo café. Loch is wearing skinny jeans, for instance. Many readers of her magazine Jen or shoppers at JenClothing.com denounce skinny jeans as indecent attire.

Read the rest of this story at sltrib.com

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