MR says: LDS scholars speak on the reaction to the Bloomberg Businessweek story on the LDS Church's finances.Does the LDS Church's official response to Bloomberg Businessweek's recent story on Mormon finances signal a new approach to public outreach by the church that has a reputation for being nice?
Or, as comic Jon Stewart might say, "No more Mr. Nice Mormon."
The reaction to the Businessweek story — particularly the magazine's cover illustration that parodied a C.C.A. Christensen drawing of Joseph Smith and Oliver Cowdery receiving the Aaronic Priesthood from John the Baptist, was swift and pointed.
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