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The Mitt Romney effect on Mormon mission curiosity

July 31, 2012
source: Deseret News

Photo from Deseret News.

MR says: I wouldn't be surprised if the Book of Mormon musical and the Church's ad campaign are playing a role in this, too.

Twenty years ago this month I stepped off a plane after serving a two-year mission for The Church of Jesus Christ of Latter-day Saints. At no time during the last two decades have I faced more questions and curiosity about my mission to Belo Horizonte, Brazil.

Call it the Mitt Romney effect.

It’s understandable. For the first time in history, a “Mormon” will be the official nominee for president of a major political party. More people than ever before are Googling or Yahooing the name of the LDS Church, well-known members and common myths.

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