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Mormon Media Observer: A look at the media's use of 'cult' in LDS coverage

October 23, 2012
source: Deseret News


MR says: Does using the word "cult," even to say the LDS Church is not one, make people associate the two?

Quick. Don't think of a pink, squishy, seven-foot octopus.

Really. Don't think of an octopus.

It's impossible, really, to not think of an octopus when you read such sentences.

That's one of the insights into scholar Frank Luntz's book called "Don't Think of an Elephant!"

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