It's official. The First Presidency and Quorum of the Twelve of The Church of Jesus Christ of Latter-day Saints are now on Facebook and Google+. There are a variety of reasons the church created the pages. Jared Covington, senior adviser over social media for the church said, "Ultimately we wanted to provide people a safe and official way to follow the ministry of the Brethren on popular social media platforms."
Social media is a great way to increase awareness about an individual or entity and to connect with them.