Arizona State University has launched a new advertising campaign at applicants who are members of the Church of Jesus Christ of Latter-day Saints. The campaign includes online advertisements touting ASU’s 1,500 LDS students. “This LDS online campaign is the first of many that will put a finer point on our message for specific groups, giving more details relative to them about why we are a place where they belong,” said ASU communications director Sharon Keeler.
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