BYU students design winning Doritos ad campaign

by | Jun. 14, 2010

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"It's hard to eat a Dorito when my badger is eating your face." An unusual slogan, but one catchy enough to land BYU students a Student Gold ADDY Award, one of the top collegiate advertising prizes.

The "Doritos Guardian" campaign, designed by BYU's Ad Lab for Doritos' "Crash the Super Bowl" contest, shows hungry chip-lovers pitted against feisty food protectors — a hawk, badger and a wolverine.

In the TV commercial, even one stolen chip is enough to set off the "Doritos Guardian" hawk, and it comically attacks the thief.

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