BYU study finds PG-rated films make most money

by | Oct. 25, 2010

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A Brigham Young University study found that more than half of the movies Hollywood makes are rated R. But if they were tweaked to get a lower rating, they'd make more money.

BYU economics student Craig Palsson says with movies on the edge between R and PG-13, the R movie makes 40 percent less. Movies on the edge of PG and PG-13 make more money if they get a PG rating.

"PG and PG-13 movies by themselves average about the same amount of revenue. R-rated movies average about half of that revenue," he said.

Read the rest of this story at deseretnews.com
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