President and CEO Sheri Dew spoke to KSL about the history of the store and the grand opening.
The 14,000-square-foot flagship store is the largest location Deseret Book operates.
The year was 1866 and George Q. Cannon and Sons opened near South Temple and Main Street. A bookbinder and bookseller, his shop was the forerunner of Deseret Book Company.
The new flagship store is about to open just a few feet from that original location. President and CEO of Deseret Book Sheri Dew speaks to KSL about Friday's grand opening.
"We're actually not sure about the very original location, but it was either a few feet to the left or to the right of us, and so we feel like we've split the distance and we've come home and are right where it began," says Dew.
But, she says, this is not just a store, it's an experience - 14,000 square feet that will include a fine art gallery, an old-fashioned Sweet Treat Emporium and new products.