Deseret Book to open new flagship store in downtown SLC

by | Mar. 18, 2010

News from Utah

The huge white sheets of butcher paper will soon come down at 45 W. South Temple as the flagship store for Deseret Book is unveiled on March 25.

The current downtown location, at 20 E. South Temple, will close its doors for good when the store closes this Saturday night. Neither Deseret Book store location will be open Monday, March 22, through Wednesday, March 24, while the company moves its inventory into the new location down the street and just south of Temple Square.

Deseret Book has always had a location within two city blocks of the original downtown location, making the new site an ideal candidate for the flagship store.

The new store will open to the public at 1 p.m. Thursday, March 25. Gail Halladay, director of marketing and communications for Deseret Book, said a lot of surprises are in store at the flagship location.

"This is going to be a whole new kind of Deseret Book store," Halladay said.

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