Designer recalls history of LDS Church’s ‘visual identity’

These days the LDS Church’s logo is seemingly ubiquitous and instantly recognizable to Mormons worldwide. It is used on every church building, book and DVD.

That hasn’t always been true, however.

The push to create a singular look for the church’s name didn’t happen until the 1970s, said Salt Lake City graphic designer Randall Smith Thursday during a presentation at the annual Sunstone Symposium, an annual gathering of Mormon intellectuals.

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