Group launches campaign to lead LDS members away from Church

A large media campaign involving billboards and mass mailings has been launched in eastern Idaho. Its goal is to draw women away from The Church of Jesus Christ of Latter-day Saints.

The "Speaking the Truth in Love to Mormons" campaign was started by the Truth in Love Ministry in Nampa, and its focus is on "witnessing to Mormons" and showing them the "truth of God's words" through "loving means."

This week a billboard was placed at the intersection of Yellowstone Highway and Seventh South in Rexburg showing a woman holding her head next to the words "Feeling Worthy?" The billboard also gives the campaign Web site,

The "Feeling Worthy?" message "targets a foundational fact of Mormonism, the need for all Mormons to achieve worthiness in order to receive eternal life," according to campaign literature.

The campaign says God's truth is "the concept of free and full forgiveness through Christ" rather than the "earned forgiveness taught in Mormonism."

"There is an important difference between LDS teachings and conservative Christianity," said Pastor Mark Cares, president of the Truth in Love Ministry. "The aim of the campaign is to talk about the great message of forgiveness in the bible that is obscured by LDS teachings."

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