LDS authors: Being a bit of a contrarian is a good thing

“Contrary” can mean obstinate or disagreeable or difficult, but what it literally means is to go against the prevailing wisdom, to contradict what the majority seems to be thinking or doing. We like the noun form of the word — "contrarian" — because it seems to describe someone who thinks for himself and who is not swayed by trends or popularity or styles or the direction of the crowd.

In recent years, the word has been used chiefly in financial or economic contexts, as in one who attempts to profit by investing in a manner that differs from the conventional wisdom, or makes decisions that contradict prevailing trends, as in buying securities that are unpopular at the time.

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